Social Media Marketing in 2016

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Visual marketing through is probably the best way to market

your brand for an extremely low cost. You can have one campaign going across

multiple platforms, increasing your reach by 100%. This new way of marketing is

only growing and will continue to grow and change. In 2016 we have seen the

rise of several trends beginning to make their appearance on the scene. There

are a few that are beginning to have a stronger presence than the others.


Live Streaming is Becoming More Popular

With the emergence of periscope, we

saw a fresh new outlook on social media. People were able to stream things

going on in their life live helping to truly connect people all across the

globe. Twitter eventually bought the company but Facebook launched the feature.

We’re beginning to see more and more brands leveraging live streams to connect

with customers on a different level.


Buy Buttons Are Starting to Appear

Right now this feature is only used

on Facebook and Pinterest. These platforms have created a way for consumers to

purchase the product without ever having to leave the app. This is great for

those of us that see a brand promoting a product but forget what it’s called.

This is a great way to use the instant gratification culture to your advantage.


The Competition for Organic Growth is Increasing

This is an unfortunate trend that’s

starting to emerge. With more platforms changing their algorithms, it’s making

it harder and harder to grow your following without the use of ads. Great for

the company’s bottom line, not so good for new brands and small companies

looking to get discovered by new demographics.


Fewer New, Smaller Platforms

Until a new innovation comes out,

we will most likely stop seeing new social media sites coming on the scene. Or

at least sites that grow to a substantial enough size to be bought out by one

of the big three (Facebook, Twitter, LinkedIn). It’s unfortunate because if it

wasn’t for smaller sites (like periscope) we wouldn’t be seeing the growth and

innovation in social media at the rate we have. Rapid growth has to level out

at some point and that point for social media may just be here.

The popularity of social media marketing is only going to

increase the longer that it is around. Eventually, brands will be able to set

up small pop-up shops on their social media pages. This can only help brands to

continue to grow because they can leverage the fear of missing out. Live

streaming is making it easier to interact with customers and demo products.

People can see there are real people behind the brand and through building that

trust, the company can also grow. Social media marketing is giving brands an

even broader reach than ever all while having a low effect on the final bottom

line by cost savings. There is a movement happening in the marketing world and

it is only just starting to gain momentum.


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