Visual marketing through is probably the best way to market
your brand for an extremely low cost. You can have one campaign going across
multiple platforms, increasing your reach by 100%. This new way of marketing is
only growing and will continue to grow and change. In 2016 we have seen the
rise of several trends beginning to make their appearance on the scene. There
are a few that are beginning to have a stronger presence than the others.
Live Streaming is Becoming More Popular
With the emergence of periscope, we
saw a fresh new outlook on social media. People were able to stream things
going on in their life live helping to truly connect people all across the
globe. Twitter eventually bought the company but Facebook launched the feature.
Weâre beginning to see more and more brands leveraging live streams to connect
with customers on a different level.
Buy Buttons Are Starting to Appear
Right now this feature is only used
on Facebook and Pinterest. These platforms have created a way for consumers to
purchase the product without ever having to leave the app. This is great for
those of us that see a brand promoting a product but forget what itâs called.
This is a great way to use the instant gratification culture to your advantage.
The Competition for Organic Growth is Increasing
This is an unfortunate trend thatâs
starting to emerge. With more platforms changing their algorithms, itâs making
it harder and harder to grow your following without the use of ads. Great for
the companyâs bottom line, not so good for new brands and small companies
looking to get discovered by new demographics.
Fewer New, Smaller Platforms
Until a new innovation comes out,
we will most likely stop seeing new social media sites coming on the scene. Or
at least sites that grow to a substantial enough size to be bought out by one
of the big three (Facebook, Twitter, LinkedIn). Itâs unfortunate because if it
wasnât for smaller sites (like periscope) we wouldnât be seeing the growth and
innovation in social media at the rate we have. Rapid growth has to level out
at some point and that point for social media may just be here.
The popularity of social media marketing is only going to
increase the longer that it is around. Eventually, brands will be able to set
up small pop-up shops on their social media pages. This can only help brands to
continue to grow because they can leverage the fear of missing out. Live
streaming is making it easier to interact with customers and demo products.
People can see there are real people behind the brand and through building that
trust, the company can also grow. Social media marketing is giving brands an
even broader reach than ever all while having a low effect on the final bottom
line by cost savings. There is a movement happening in the marketing world and
it is only just starting to gain momentum.